FLAIR SS2020
SHOT IN MIAMI, FLORIDA & BOSTON, MA
WE WERE ABLE TO UTILIZE A CASTING TRIP TO MIAMI TO SHOOT MUCH OF FLAIR’S LOOKBOOK FOR SS2020. BEING A CANADIAN COMPANY, WEATHER AND RESOURCES CAN BE A BIT DIFFICULT TO CREATE AN OUTDOOR EDITORIAL BOOK. WE HAD APPROXIMATELY 6 HOURS TO SHOOT BANNER IMAGERY THAT WOULD WITHSTAND THE FALL AND SPRING BUYING SEASON. THESE IMAGES CAN BE SEEN THROUGHOUT THE US AND CANADA IN FLAIR’S ADVERTISING EFFORTS.
WE ALSO SHOT FLAIR’S ENTIRE E-COMMERCE LINE AT OUR STUDIO IN BOSTON, MA. WE WERE ABLE TO SHOOT BETWEEN 70 AND 130 DRESSES PER SESSION IN A 10 HOUR DAY. WE HAD OUTSTANDING RESULTS AND CASTED FROM MIAMI, LA, AND NYC.
